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Period Promise: Access to Dignity for Everyone

Periods are a fact of life, but access to menstrual products shouldn’t be a luxury. For individuals and families struggling with poverty, homelessness, mental health challenges, or financial instability, something as essential as feminine hygiene products can feel out of reach.

Period Promise is about more than just products — it’s about restoring dignity, breaking down barriers, and ensuring that no one in our community has to choose between feeding their family and caring for their basic needs.

menstrual hygiene products distributed locally.
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Why Is Period Promise Necessary?

  • 1 in 4 Canadian women has struggled to afford menstrual products for themselves or their children (Plan International, 2018).

  • Single parents, families living on minimum wage, and individuals experiencing homelessness are disproportionately affected. 

  • Period Promise doesn’t just impact women – it affects entire families, workplaces, and communities.

At United Way, we believe that access to essential hygiene products is a basic human right. That’s why Period Promise partners with local businesses, donors, and community organizations to provide free menstrual products to those who need them most—no questions asked, no shame, only support.

Since 2020, we’ve distributed  over 50,000 menstrual products to individuals, families, and nonprofits across Northumberland County. But the need is growing, and we can’t do it alone.

Our Period Promise & Hygiene Cabinets

Dignity. Consistency. Equity.

Through our newly enhanced Period Promise program, United Way Northumberland supports individuals and communities across all 7 townships in the county by improving access to essential hygiene products.

At the heart of this initiative are our branded Period Promise & Hygiene Cabinets, stocked with thoughtfully curated supplies and hosted in trusted community locations.

Each cabinet includes:

  • Dignity Kits – a one-month menstrual supply in a reusable bag containing 20 tampons, 5 pads, and 5 panty liners

  • Additional personal hygiene products, as available

  • Incontinence products to support seniors and others who may be at risk or in need of this care

We work in partnership with a coordinated network of not-for-profit organizations who help distribute these items where they’re most needed. Together, we are building a  — one grounded in dignity and driven by equity.

Learn more about how our cabinets support care across Northumberland County, or visit our Community Funding & Grants page to explore opportunities to get involved.

Period Promise Designated Distribution Network

As part of our newly enhanced Period Promise program, United Way Northumberland is proud to support individuals and communities across all seven townships through a model grounded in dignity, consistency, and equity.

In previous years, our program focused on donation drives and one-time product distribution to community partners. However, to better support long-term access and deepen community impact, we’ve updated our approach.

We’re now expanding our offerings to include:

  • Dignity Kits – a monthly supply of menstrual products in a reusable bag

  • Care Kits – three month supply in a resuable, cloth United Way branded bag

  • Organizational Kits – bulk box of tampons for direct distribution by approved organizations

To receive support through this program, organizations must now apply to become a member of our Period Promise Designated Distribution Network. If your organization has received product in the past, you will need to reapply under this new model.

Approved organizations will:

  • Be eligible to receive Dignity Kits, Care Kits, and Organizational Kits as supplies are available

  • Be included on our designated charity list, which allows donors to direct kits to the organizations they care about most

  • Be considered for rotational support when donors contribute to the “greatest area of need”

  • Join a coordinated, community-based response to end period poverty in Northumberland County

To apply or learn more, visit our Community Funding and Grants page.

Every time you donate tampons, pads, cups, or underwear, you’re not just providing products – you’re also helping to raise awareness, break down stigma, and support those affected by period poverty. Your financial support enables us to purchase more menstrual products, extending the reach of your donation to ensure that people in need have access to a greater variety of options.

In 2022, Period Promise Northumberland asked community members to anonymously share how period poverty impacts their lives in order to get a better understand of menstruation and equitable access to menstrual products in Northumberland County. The data was collected to form a report on period poverty and equitable access. The survey results are based on 79 Northumberland County residents aged 12-65+.

Period Promise Recipient

“I’ve missed work because the only thing to use was folded up toilet paper, I need to change that very often and am afraid of moving and having it fall down my pant leg. I’ve even lost jobs because I take time off once a month.”

The Squishy Goose, a Period Promise partner.

“Joining with The United Way Northumberland & Thrive Northumberland on the Period Promise initiative has been so rewarding! The response from our community has been overwhelmingly positive, supportive, and grateful that we are shining a light on an issue that often feels overlooked. It is our hope to spread awareness and reduce stigma around the topic of period poverty (and menstruation in general) each and every day at the playground, so future generations consider it a neutral, commonplace public health matter that affects all families – regardless of gender, income, location or ethnicity. No one should experience barriers to basic hygiene products.”

Cobourg Public Library, a Period Promise partner

“We are proud to have partnered with Period Promise Northumberland to help end period poverty. Each month, six public washrooms and one staff washroom containing up to 20-period products are re-filled, sometimes more than once a day. Many times, in a month, we provide over 120 products to those in need. In a year, that is over 1,440 products. The need is there, and we’re thrilled to be a part of the effort in Cobourg, to provide free menstrual products. We are proud to continue to be a donation drop-off location year-round for products.”

For more information about Period Promise, please contact us.

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